As a strategic marketer, I have never come across any sales or

The Four Secrets of Successful PPC Campaigns

The attractive quality of SEM and in particular pay per click (=PPC) advertising is that the results are measurable. As a strategic marketer, I have never come across any sales or marketing tool which is so transparent canada goose outlet in canada and cost effective. PPC campaigns allow you to see vital statistics on user behavior, text ads, keywords and much more. Best of all, however, is the fact that you can use PPC campaigns as «instant sales generators»: You can pause your campaign when sales are high or you can switch them on again when sales are low to get a new sales boost.

Canada Goose Jackets Secret canada goose outlet black friday 1: Have an online strategy in place before you start! Canada Goose Jackets

cheap canada goose uk Some businesses use PPC canada goose jacket outlet purely as a «sales generator» tool, other businesses use it as a way to encourage new client leads and others simply for increased brand awareness. Bear in mind that online campaigns deliver improved results the longer you run them. PPC can have a massive effect on sales and lead generation, but in our experience, we often find that very few businesses develop a strategy before they start their campaign. The alarmingly common approach of «let’s allocate some budget for 6 months and see what happens» is a recipe for disaster. cheap canada goose uk

Particularly for the first weeks of your PPC campaign run time, it is imperative that you dedicate a significant amount of time to fine tuning key words and text ads.

buy canada goose jacket An alternative solution is to employ an agency and ask them for a trial PPC campaign in which the results are assessed after 4 weeks. If your agency cannot deliver results within the first canadagooseparkaclearances 2 3 weeks, chances are that they are not allocating your budget to the right key words and text ads or did not consult you properly in the first buy canada goose uk place. buy canada goose jacket

Secret 2: Prepare your website!

Canada Goose Online Statistics show that you have got exactly 6 seconds to convince a visitor to stay on your site. If the visitor does not instantly find what he or she is looking for, your budget will not translate into business or leads. Canada Goose Online

It is critical for your website to have the following characteristics:

Enticing images If you offer a service, pictures of happy people will give the impression of satisfied end users. If you are offering a product, make sure that your images are clear and represent your product in a canada goose outlet in uk true manner.

canada goose clearance Good web copy Remember that less is more when it comes to web copy. Don’t clutter your site with unnecessary text. Good web copy should fit in one frame. canada goose clearance

Call to action phrases Tell your visitors what you want them to do. Examples of good call to action phrases are: «Call now!», «Buy today!», «Contact us!».

No scroll bars Wherever possible, fit everything into one screen or frame. The more a user has to scroll, the more chance you have in loosing the visitor.

Site design in HTML Flash websites might look great, but are a killer for any SEM campaign. You may incorporate some canada goose jacket outlet sale flash images canada goose outlet ontario to enhance your site’s look and feel, however keep your site predominately HTML.

Remember: Unless your site is ready, your traffic will not convert into sales or leads.

Secret 3: Start small Choose one Search Engine only

canada goose coats on sale Especially if you are dipping your toe into the pay per click pool for the first time, it is more than OK to start off small. In my experience, too many companies are confronted by the variety of choice between different PPC search engines and are tricked into thinking they need to be on all these so called «networks» immediately. New online advertisers are often considering big players such as Google Ad Words and Yahoo! Search Marketing (Yahoo!7 and ninemsn), but also the smaller fish canada goose outlet real such as Sensis, Ask, MIVA and Mirago. Too many different campaigns (each of which are run according to different rules, different budgets and different funding) are too much to juggle for most first time online advertisers. canada goose coats on sale

canada goose It is important to stay focused when deciding on your first search marketing network, and refer back to your online strategy to properly match your purpose to the correct network. I canada goose outlet would always recommend trialing a campaign on Google due to its amount of market share (55%) and quality traffic. If your campaign performs well on Google, chances are it will also perform on other networks. canada goose

Walk before you can run. Test your campaign on one network first to get a feel for it, and when you feel more confident then consider branching out.

Secret 4: Trial and Assess the Results

Canada Goose Coats On Sale After choosing the correct search engine network to implement your PPC campaign, embark on a simple three week trial campaign. The great thing about PPC is that you can pause it whenever you like, so you are not locked into any long term commitment after your designated ‘trial period’. Canada Goose Coats On Sale

Once you have seen the campaign results for the first three weeks, you (or your online agency) should be able to identify trends for your particular business. For instance, you should be able to see which of your key words were most sought after, which words attracted most enquiries or led to sales, which «click days» and «click times» were extremely popular and which canada goose sale uk companies you compete with.

Canada Goose Parka Example: one of our clients in the beauty industry knew after their three week trial period that Wednesdays and Thursdays between 12noon and 4pm were extremely popular for them in regards to clicks and enquiries for their services. As a result, they shifted their entire media budget on these 2 days and now receive twice as many enquiries as they had gotten in previous weeks with the same investment! Canada Goose Parka

Whilst trends are important to analyze for both your medium and long term online strategy, you must also closely analyze the direct impact that the campaign has on your business. Your sales team (or whoever answers calls in your business) needs to be briefed before the campaign starts and should monitor where new business leads are coming from. Analysis of your new business enquiries and where they found out about you is important to accurately gauge the impact of a prolonged PPC campaign.

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